Brainstorming is a great method of solving problems and generating new ideas, which is frequently practiced in many companies in UAE and abroad, both large and small ones. No matter what type of business you are engaged in or plan to do, brainstorming will always provide you with new ideas, interesting concepts and help in solving tasks, in addition you can look at the problem from a new point of view. Here we talk about how to generate business ideas with the help of this approach.
Often, creative and effective ideas for the small businesses development come just during brainstorming sessions. Brainstorming is a good way to force yourself and others to think without limitations and prejudices; this can be a good way to solve the issue of how to get startup ideas. This method works best when a large amount of people is engaged, as it allows you to discuss ideas, stimulate comments and suggestions. Large companies and corporations can hire expensive specialists to develop and implement new ideas, but small businesses typically do not have enough financial opportunities, so they use the opportunity to involve all team members in generating creative ideas. How to brainstorm new business ideas for small businesses? You can always organize this process by bringing together creative and intelligent people to share their thoughts on how to open and develop a successful business.
So, what is a business idea brainstorming process? The main idea of the method is that participants discuss the question posed, after which each person offers own solution, expressing some thoughts on that topic. Ideas should be different; it is advisable to express everything that comes to mind, and not reject things seeming unrealistic and fantastic at first glance. Thus, you get collective thinking, stimulating the creative process. How to get business ideas? With the help of a brainstorm! In the course of the discussion, it may turn out that the idea generation does not go well, but it's until someone says something worthwhile after that progress can be stunning. The idea after idea, the solution after solution, out of a hundred suggestions made, there will certainly be some great and very promising ones, which should be worked out in detail later. This is a rough outline of how to find a business idea in the process of brainstorming.
The main stages of brainstorming
Brainstorming, as a rule, includes three main stages that will help you answer the question of how to generate business ideas. So, here they are:
- Statement of a problem. To begin with, you need to determine what you will negotiate, and clearly formulate the task. Although during the brainstorming process it is not recommended to limit the participants in the expression of their thoughts, but you should not go away from your main problem, it is necessary for everyone to understand why they gathered at the meeting.
- Generation of ideas. This is the most important and creative part of the brainstorming process. Here, too, you have to follow certain rules: do not limit ideas, say everything in a row; do not criticize the idea of another participant; the most unusual ideas are welcome; if possible, you should get together all that has been said so there must be a person who records all that was said.
- Grouping and highlighting interesting ideas, discussion. So, when all the interesting ideas are collected, it is necessary to evaluate everything critically and highlight the most interesting and promising ideas. At this stage, you have to try thinking as wide as possible, whether this or that idea is feasible and what is needed to implement it.
So, here's a rough outline of how to brainstorm business ideas.
Goals, objectives, and brainstorming for generating business ideas
Now let's talk a little about what to look for when organizing a brainstorming session to generate business ideas.
To begin with, you have to define your goals. It is necessary to define what results you expect to achieve during the brainstorming session. Also, you should determine what you expect from the generated business idea. This can be the sale of goods, making money, introducing consumers to a new service or introducing new technology.
Also in order to organize the brainstorming process, you should select people for brainstorming. Brainstorming is the joint work of a group. Do not invite people who think the same way as you. Successful brainstorming requires different ideas and points of view. Arrange a brainstorm with experts in the field of small business management. Organize a meeting with an expert or business consultant, who you trust and whose work you admire. Tell your guests about your ideas and listen to their feedback. Be prepared for both positive and negative comments.
Place a large whiteboard or a piece of paper to write down all the ideas that have appeared. Look for ideas and suggestions, encourage all the ideas and suggestions. Brainstorming is not possible when you impose any restrictions on the creative process. Agree to discuss any suggestions, no matter how unreal they seem. Ask questions. Brainstorming requires the formulation of both general and specific questions on each aspect of the ideas under discussion. Read the articles, look on the Internet, watch a video about everything that has to do with ideas which your brainstorm is dedicated. The more information you have, the more successful decisions you make. Discuss all the details and factors that have to be taken into account. Be ready to take advantage of opportunities and overcome obstacles that will affect the ideas generated during the brainstorming session.
Discuss how much money you will need to start. Discuss how many financial resources will be required to open your business. Discuss the best ways to find funds, including loans and attracting investors. Think about the attendant logistics factors. Make a list of management costs for doing business that you have to pay attention to, including hiring staff, a sales area, and marketing expenses. Make a schedule. Calculate how long it takes to start activities and achieve positive results. Make a business plan. As soon as you complete the brainstorming and make out an idea of the future small business, write it down on paper.
We hope that our article on how to find a business idea with the help of brainstorming was useful and interesting for you, we wish good luck in finding your business ideas!
